Is there an increase in demand for Bitcoin through Corporate Treasury?

I was reflecting on the recent increase in Bitcoin prices and listening to various podcasters speaking or interviewing people in the Bitcoin space.

Some people invested in Bitcoin when it was under $1,000 or $10,000. Some choose to sell, but some choose to hold onto it. However, prices have continued to rise. Those who chose to hold are often early adopters—lucky, perhaps, but also likely to have done enough research to feel confident in their decision.

We now have a new and powerful force entering the Bitcoin world: businesses beginning to hold Bitcoin as part of their corporate treasury.

A clear example is MicroStrategy, now known simply as Strategy, under the leadership of Michael Saylor. This is one of many corporations purchasing Bitcoin instead of holding cash. This shift introduces more purchasing power into the Bitcoin market, which could be one of the factors driving prices upward.

What does this mean for individual?

Some companies are selling shares that allow you to gain exposure to Bitcoin. However, this can be costly, and you may need to wait until shares are offered.

An alternative option is purchasing Bitcoin in the form of ETFs. This is a more flexible approach, as you can buy and sell during regular market hours. Of course, there are also cryptocurrency exchanges like Kraken, where you can purchase Bitcoin directly. What does it mean for small businesses? What does this mean for small businesses? If you're a small business, you can certainly purchase Bitcoin using your surplus cash. Some businesses operate entirely or partially using Bitcoin. This can be a viable option if you want exposure to Bitcoin without distributing profits and incurring income tax.

Holding Bitcoin long-term can be a strategic move for businesses. It has the potential to preserve and transfer generational wealth. It also provides a hedge against inflation and excessive money printing, particularly in countries with a history of economic instability, such as Venezuela.

Additionally, holding Bitcoin can offer advantages for international operations, allowing for faster and more efficient cross-border transactions.

Of course, if you're short on cash, you can sell your Bitcoin holdings to fund business needs. However, there is a risk that the value of Bitcoin could drop significantly, potentially making it worth less than what you originally paid.

What are these corporate tearesuing doing exactly?

Strategy Shares Summary July 2025

Since 2020, Strategy has continued to acquire significant amounts of Bitcoin while issuing shares to fund these investments. This represents another way to gain exposure to Bitcoin—through a company’s corporate treasury strategy.

Strategy Bitcoin Acquisitions July 2025

The Bitcoin was purchased at various points in the market cycle over the last five years. Even when prices were high, Strategy continued to dollar cost average into Bitcoin. However, one factor that hasn't been fully analyzed is the amount of Bitcoin purchased at each point in time. Nonetheless, it's clear that Bitcoin has been acquired at a range of different prices. Conclusion There are multiple ways to gain exposure to Bitcoin, which can lead to more capital flowing into the asset. However, this doesn't guarantee that Bitcoin's price will go up or down, as there are many factors that influence the market. It's also important to remember that Bitcoin is highly volatile.